Many companies struggle to see the impact of music on their bottom line. How do the two mix? -- Consumerization. Consumerization is the tendency of employees to use music streaming services at work. This not only includes work-sponsored platforms like Spotify for Business, but also personal accounts on sites like Pandora and Apple Music.

While some may see this as a distraction, studies have shown that music can actually improve focus and productivity. In one study, participants who were asked to complete a task while listening to music were able to work faster and made fewer errors than those who completed the same task in silence.

So, what's the secret? Music can help to energize and motivate employees. It can also be used as a form of therapy to help reduce stress and anxiety. In fact, one study found that music therapy was effective in reducing anxiety levels in employees who had been diagnosed with an anxiety disorder.

When used correctly, music can be a powerful tool to improve employee satisfaction and productivity. Consumerization of music is on the rise, and companies should take advantage of this trend to create a more positive work environment.

That same music can become a part of your corporate culture branding. Licensing the right music in your overall brand strategy can not only influence your customers, but also bring the right employees to your doorstep! 

What's the best way to get started? You mean besides discussing options with www.songandfilm.com?

If you're not sure where to begin, try starting with a corporate playlist. There are plenty of great options out there, and you can always add or remove songs as you see fit. You can also create different playlists for different parts of the day, or for different tasks. For example, you might have a playlist for when you're working on creative tasks, and another for when you need to focus on more analytical work.

If you want to go a step further, you can even create custom soundscapes that are specifically designed to boost productivity or improve mood. There are a few different companies that offer this service, and it's definitely something to consider if you're looking for a more comprehensive approach.

At the end of the day, it's up to you to experiment and find what works best for you and your employees. There is no one-size-fits-all solution, but by incorporating music into the workplace, you can create a more positive and productive environment.